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Perhaps you would choose not to believe us when we say that our new eclipse identity was planned to coincide with that date. It wasn't. We planned everything else; the name, logo, printing, website and all that goes with changing a brand identity, including the launch date. So you can imagine our surprise to find that at precisely 10.16 am on 1st August, the planets should conveniently align to match our ashine logo.
In the summer of 2005, the three Directors of Stratford Business Solutions, Richard, Elaine and Chris had an idea: why not take the really good people that had helped them in business over many years and offer their collective skills as a team to other businesses?
Finding focus was difficult with such a diverse armoury of skills: marketing, website development, accounts, graphic design, human resources, law, telecoms, customer relations management and so on. The term Management Consultants did not hit the mark, Business Advisors may be, but Solution Providers … definitely yes … and so
Stratford Business Solutions was born.
Testing started; what worked and what didn't; what sounded believable and what didn't. Being a 'one stop shop' was a label the team didn't want. Mark Griffiths, a highly acclaimed wordsmith and brand positioning specialist, met up with the team and he just got it! In fact, he became so excited about what he found that he wanted to join us … and he has!
Our research and test marketing has enabled us to know exactly where we are going.
The ashine brand reflects clearly our findings and the direction we are taking.
We are focused on making what we do more intense
and brighter
than ever before.
Through ashine we create and deliver design and marketing strategies that embrace our clients' business as a whole, not just their sales arm. These strategies will demand success and give our customers a distinct commercial advantage.
Call ashine on 01789 264500 to see how we can produce
creative marketing stratagies for your business.
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