Ashine :: Banbury Personnel’s new website is a personal experience


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Banbury Personnel’s new website
is a personal experience

ashine has developed an inspiring and successful website
that recognises the hopes and aspirations
of job seekers in Banbury

How do job seekers look for jobs online?
How do people actually feel when they’re looking at online recruitment websites?
These were the questions ashine asked ourselves when responding
to a brief from Banbury Personnel.

After all, we needed to deliver a website that was anything but just another recruitment consultancy website. We’d had deep discussions with the client about the company’s existing market position. There was heavy competition from large PLCs. Together, we decided that Banbury Personnel could uplift its image by shouting about a very important USP – being a long-standing, owner-managed recruitment consultancy in Banbury. Who else could say that?

…ashine knew that the key to communicating with this particular audience was to create a site that was friendly, easy to use, inviting, informative, using lots of nice people pictures and easy-to-find phone numbers.
A personal website…

At ashine, we understood that looking for that perfect job and lifestyle can be a highly personal, even emotional experience. So we put the same questions we’d been asking ourselves directly to jobseekers themselves.

ashine knew that the key to communicating with this particular audience was to create a site that was friendly, easy to use, inviting, informative, using lots of nice people pictures and easy-to-find phone numbers. A personal website.

The new Banbury Personnel website has been so successful that the company has asked ashine to extend it into a new multi-lingual version.

A large growth in the demand for people with linguistic skills and experience of global cultures encouraged Banbury Personnel to specialise in multilingual recruitment and create a new division fully committed to language related jobs.