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Mark is an Associate of ashine and specialises in wordsmithing - helping organisations and leaders shape and communicate their image, ideas and ideals, through words.
With 20 years’ experience of working in corporate communications environments, Mark helps charities and social change organisations communicate the right messages to the right audiences more clearly, effectively and powerfully.
Mark has recently helped VSO and CLIC Sargent redevelop their brand values and propositions and is working with SeeAbility on naming products and services. Last year, he mentored Craig Dearden-Phillips, the Chief Executive of award-winning Speaking Up in producing his first book on social enterprise, ‘Your Chance To Change The World, published by the Directory of Social Change in Spring 2008. He also helps Speaking Up use brand messaging and language to win significant funding tenders, including a recent Youth Sector Development Fund (YSDF) award of £3.2 million.
Mark has worked with the Fairtrade Foundation for three years on Fairtrade Fortnight materials that helped move Fairtrade products from the margins to the mainstream. He developed a new brand identity for Mencap that gave the organisation the confidence to step up its promotional communications into cinema and TV advertising.
Besides social change organisations, Mark has extensive experience with commercial brands ranging from easyJet and M&S to the Financial Times and Yell. He has named a new cruise line for P&O (Ocean Village) and helped Boots win a national award for its food product range, Shapers, with a brand proposition around ‘Great taste, good intentions’.
Mark has worked for creative agencies, including Interbrand, the leading international brand consultants, in London, setting up and making a success of the company’s ‘tone of voice’ consultancy over five years.
During the 1990s, Mark was corporate editor to Anita Roddick at The Body Shop International, in the company’s social and environmental campaigning period. He also managed the company’s charitable arm, The Body Shop Foundation.
Today, Mark lives in and works from Stratford and is a hands-on Trustee for a local Advocacy charity.
Mark is the author of two books on major brands. In 2004, he published “Guinness is Guinness: the colourful story of a black and white brand”. In 2007, celebrating the 50th anniversary of the first Premium Bonds draw, Mark published “Nice little ERNIE: a 21st century national treasure.”
CONTACT MARK:
Tel: 01789 264500
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